Tag Archives: Messaging
OWS Needs to Ditch its Student Loan Platform
With an early victory under its belt, and while it continues to capture media attention, it’s time for Occupy Wall Street to narrow its demands, and put a plausible face on the enterprise. The first step is to ditch the unrealistic request for student loan forgiveness. For reasons I can’t fathom, demands for loan forgiveness […]
Market Saturation & Turnout
Despite what was, to outside observers like myself, a “sexy” election, Tuesday’s special congressional election in New York’s 23rd district drew below-average turnout. Why? One thought: While visiting the area, I heard two candidate ads on a local radio station in the space of 15 minutes. Both pushed the limits of decency. I talked to […]
The “Mob Ad”: Persecution Complexes and a Failure in Messaging, with Some Fair Points in Between
Despite its 2008 successes, 2009 has already been a grim year for Democratic messaging. Yesterday’s “Mob Ad,” which made the rounds on conservative websites, drawing outrage, is no exception. Regardless of the ad’s factual merits, discussed below, the ad violates a prime rule of messaging, with no discernable excuse: it seems almost calculated to infuriate […]
Marketplace of Ideas